AWS
Track Cycling like never before
About
For this campaign, we produced two different assets. The first was a 30-second ad film designed to bring fans closer to the thrilling world of track cycling through a dedicated custom AWS app. The second was a documentary-style short film that provides a behind-the-scenes look at this incredible Olympic discipline, showcasing the stunning performances of the cyclists on the track.
The Track Champions League is a Warner Bros. Discovery Sports event. AWS, a premium partner of the league, developed a custom app that delivers real-time updates and exclusive insights into the performances of the world’s top cyclists. This innovative platform allows users to experience the excitement of track cycling like never before, offering in-depth analysis and live data that put fans right at the heart of the action.
