Running in the heart of Paris

Bringing together the world’s top runners in the heart of Paris, we partnered with ASICS, leveraging Eurosport’s credibility and impactful platforms to design a dynamic, integrated digital activation for their special event around the Paris Marathon in April 2024.

On the day of the event, we created a dedicated digital hub that integrated the live event feed with editorial content about the athletes. We also featured sponsored content on Eurosport’s BIG 5 websites with custom articles. Additionally, we developed social media assets for Instagram and Facebook to drive awareness and traffic to the hub, enhancing reach across various screens and platforms.