A new Tyre rEvolution

We collaborated with Bridgestone to create two films that blend existing footage with newly shot interviews from both the US and Europe. The goal was to highlight the concrete progress and innovative products the tire manufacturer has developed over the past few years, and to use 2024 as an opportunity to amplify that story. The first film focuses on Guayule, a revolutionary rubber alternative for tires, while the second film showcases ENLITEN tire technology, designed for electric vehicles.

This project was developed in close collaboration with Bridgestone to strike the right balance between corporate messaging and engaging, compelling content. The films have been broadcast on Eurosport and Max from January 2024 through the end of the Paris 2024 Summer Olympic Games.